RSS and Email subscriptions are great ways to improve the traffic and brand recognition of your web site or blog. However, few site owners know of a simple UI tweak that can make a HUGE difference in your subscription rates.
Simply change “Subscribe” to “Get Updates“
For those of you unfamiliar with the site, FreelanceFolder is a great blog centered around the Freelance way of life. It’s an indispensible resource for freelance designers, developers, and writers looking for insights and advice on a freelancing career.
Last month I submitted an article on the proper way to handle issues and problems that WILL arise throughout your working career: How To Handle Screwups When They DO Happen.