Twitter LogoIt seems lately that on almost a weekly basis I get asked or overhear someone talking about how they don’t understand what the all fuss is about Twitter.

At first Glance, this is a rather obvious and understandable statement.  After all, what can you REALLY do with 140 characters?  Just take a look at this article on CNN Money as a perfect example of this mis-understanding.

The problem is that people are viewing Twitter at face value… a free, easy to use service that asks the simple question - ”What are you doing?” – in 140 characters or less.

But wait… did you catch that?  Those four little words in the previous sentence:

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