As I’m watching the Tonight Show with Jay Leno, the second guest tonight is the lead actor in a 1 second SuperBowl commercial for Miller High Life. I had heard about this on CNN, Yahoo! News, and a few other news feeds I subscribe to and really haven’t given it much thought until now.
However, as I’m watching this, I’m starting to realize that this is actually a genius piece of marketing by Saatchi & Saatchi of New York.
Think about it… they may have only bought a one second spot during the Superbowl, but they’re getting a ridiculous amount of publicity… simply because it’s different.
After all, this guy isn’t on the tonight show because he delivered a brilliant piece of acting in less than a second. He’s there because the advertising is new, creative, and therefore causing a buzz.


As a kid, one of my favorite past times and best memories came from the beach. It was always a chance to be in the sun, the surf, and just be wild… just be a kid. That’s why I’m profiling the 
To coincide with the election of 