Archives for the month of: January, 2009

1 Second AdAs I’m watching the Tonight Show with Jay Leno, the second guest tonight is the lead actor in a 1 second SuperBowl commercial for Miller High Life. I had heard about this on CNN, Yahoo! News, and a few other news feeds I subscribe to and really haven’t given it much thought until now. 

However, as I’m watching this, I’m starting to realize that this is actually a genius piece of marketing by Saatchi & Saatchi of New York.

Think about it… they may have only bought a one second spot during the Superbowl, but they’re getting a ridiculous amount of publicity… simply because it’s different. 

After all, this guy isn’t on the tonight show because he delivered a brilliant piece of acting in less than a second.  He’s there because the advertising is new, creative, and therefore causing a buzz.

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charity:waterWater is one of the basic necessities in life.  However, 1.1 Billion people in the world don’t have access to clean, safe drinking water.  That’s one in six people in this world.

Charity:Water is trying to change that by bringing clean, safe, drinkable water to some of the world’s poorest regions.

A 100% Charity

One of the things I like about this charity is that 100% of the public donations go directly to project costs.  This means that all other business operations, hardware, and manpower comes from corporate donations and volunteers.  Many other charities and organizations will use mostly public donations to pay for operational costs.   That can mean that only 20-50% of public donations will go to the actual project costs. (more…)

modest-needsModest Needs is a unique and award winning charity that helps low-income working families afford short term emergencies like unexpected car repairs, high heating bills, or unexpected doctor visits.

Many working families just above the poverty line are just a simple problem away from going under and being caught in a vicious cycle of dept and increased poverty. 

This type of scenario happens every day, especially in an economy such as we’re in right now; A family, living paycheck to paycheck, finds themselves in a problem.  It could be as simple as an abnormally high heating bill. 

Since the paycheck is just enough to pay for the rent and food on the table, they find themselves having to either borrow… or simply not pay the additional cost for heating.  This then turns a simple problem into a vicious cycle of dept, followed by more dept to pay off the original.

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feedingamericaWith the current economic issues and rising food costs, the need for food banks has never been more great.  With this in mind, I’m profiling FeedingAmerica.org (formerly Second Harvest) as part three of my Martin Luther King Day of Service Series.

The web site is a centralized location that allows you to donate money, find volunteer opportunities and also find a food bank in your area.

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bestday_headerAs a kid, one of my favorite past times and best memories came from the beach.  It was always a chance to be in the sun, the surf, and just be wild… just be a kid.  That’s why I’m profiling the BestDayFoundation.org – A non-profit organization that provides kids with special needs a day at the beach to surf, body board, and kayak.

What first drew me to this foundation was the name “Best Day”.  It’s one of those phrases every parent loves to hear and as a father, it really resonates with me. By giving to this foundation, you’ll provide a special needs child and family a chance to experience just that… The Best Day EVER!

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microplace1To start off my contribution to the MLK Day of Service Series, I’d like to profile a non-charity charity called MicroPlace.com.

I first heard of this type of organization while watching a documentary on PBS.  I instantly became interested in this type of organization, because unlike other charities or organizations, “Micro Finance” companies helps people help themselves.

How It Works

MicroPlace is a organization that provides small loans – usually less than $200 – to the working poor across the world.  The recipients then take this money and invest in a small business to help bring themselves out of poverty.

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mlk2005_cncs_smallTo coincide with the election of Barack Obama as the 44th President of the United States, an effort is being made to transform MLK Day into a day of service.

To take part of this program, I’m pledging to create one post per day this week highlighting various charities, organizations, and efforts both within the United States and across the world.

In addition to my blog posts, I’ll also be pushing this across various social applications and profiles I belong to, including Twitter, FaceBook, LinkedIn, delicious.com, myspace, and other profiles.

I encourage you to take part in this transformation and spread the word, serve, or donate to honor this great man.

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Google today announced a new reseller program that allows “qualified” individuals and businesses to resell Google Apps.

What I find interesting about this move, is that it’s one of the first steps Google has taken to move it’s marketing and business outside of the automated route it normally takes with applications like Google Adsense and Adwords.

As I had mentioned in a previous post, Google seems to be working it’s way to becoming a major player in net based operating systems.  Obviously, this can’t be successful without the support of business clients as well as personal accounts.  Since most real business is still handled face to face, this is a natural move.

How it works

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For those of you following the publishing industry and it’s current growing pains (or death throws if you’re on the other side of the fence), you may have heard of the recent demise of JPG Magazine.

What’s interesting about this and makes it worth following, is it provides us with a real-life test case for the problems (and possible solutions) facing the industry today. 

The Industry Problem

JPG Magazine, Issue 19

JPG Magazine, Issue 19

As is painfully obvious to most people born after 1975, getting your news or magazine content from an actual print magazine may be an archaic way of getting your news.  Everything that is in print is currently out of date and old news on the web.

People are quickly moving towards online magazines, blogs, and other digital media outlets for their news and commentary.

Naturally, the advertisers are following in kind.  Steadily moving from Print to the more less expensive, measurable, and profitable online ads.
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You know, I never understood the meaning of “The Only Thing We have To Fear is Fear Itself”. I thought I did, but not until I experienced my first real recession as a professional and as a father. Now I know.

With all this Doom and Gloom around the economy and the current state of world affairs, I came across this paragraph from a president:

“In such a spirit on my part and on yours we face our common difficulties. They concern, thank God, only material things. Values have shrunken to fantastic levels; taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the means of exchange are frozen in the currents of trade; the withered leaves of industrial enterprise lie on every side; farmers find no markets for their produce; the savings of many years in thousands of families are gone…”

-Franklin D. Roosevelt, 1932

It’s funny how history sometimes repeats itself.  How the challenges we faced so long ago, seem to be so close to everyone once again.
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